Psallo Product Strategy

From Individual Discipleship to Corporate Growth in Worship

A comprehensive 24-month product roadmap transforming a worship learning platform into a central hub for worship, team preparation, collaboration, and spiritual growth.

📊 Explore Visuals 📄 View on GitHub

7,000

Current Accounts

280K

Target Churches

LTV Increase (1-seat → Team)

Month Roadmap

The Challenge

How should a worship education platform grow to become indispensable for church teams while maintaining its unique spiritual formation positioning?

📱

Mobile Gap

60% of worship activity happens mobile (backstage, soundcheck), but current platform is desktop-centric. Losing engagement during high-intent moments.

Critical Priority

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Collaboration Friction

1,480 multi-seat accounts can't coordinate within the platform. Teams forced to use email/Slack/text for what they learned on Psallo.

High Impact

🎯

Search Overwhelm

750+ songs with no intelligent recommendations or personalized onboarding. New users drop off after signup.

Quick Win

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Enterprise Readiness

80 large accounts (11+ seats) lack admin dashboards, SSO, and integrations. Leaving revenue on table.

High ACV

Interactive Visualizations

Explore the strategy through interactive timelines, customer segments, competitive analysis, and architecture diagrams

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Roadmap Timeline

Interactive 24-month product roadmap with phases, metrics, and team allocation

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Customer Segments

Funnel visualization of 4 segments from solo learners to enterprise

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Mobile Before & After

Side-by-side comparison showing mobile transformation

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Integration Platform

Architecture diagram with API endpoints and partner integrations

Roadmap Overview

Three phases balancing quick wins with strategic bets over 24 months

Phase 1

Foundation & Quick Wins

Months 0-6

✅ Mobile-responsive web experience
✅ Team planning & setlist builder
✅ Analytics foundation
✅ Onboarding personalization
✅ Content search improvements

Phase 2

Growth & Differentiation

Months 6-12

📱 Native mobile apps (iOS & Android)
🎼 Rehearsal & practice tools
🔗 Integration platform (Planning Center)
📊 Admin dashboard & team management
🤖 AI-powered recommendations

Phase 3

Scale & Innovation

Months 12-24

🎨 Creator marketplace & platform
🏢 Enterprise suite & white-label
👨‍🎓 Youth worship expansion
🎭 Worship arts (production, visuals)
🌐 Platform ecosystem

Skills Demonstrated

This case study showcases comprehensive product management competencies

Product Strategy Customer Research Data & Metrics Prioritization Roadmap Planning Stakeholder Management Business Acumen Competitive Analysis Technical Architecture

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This is a strategic product case study. Psallo is a real product by The Worship Initiative; this roadmap was developed as a portfolio demonstration of product thinking and strategy.