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Psallo Product Roadmap

Transforming worship learning into team collaboration

Mobile-Responsive Experience

Months 1-2 • 6-8 weeks

Redesign responsive layouts for key flows. 60%+ of worship activity happens mobile - we need to meet users where they work.

+40% Mobile Engagement +20% WAU 2 FE Engineers

Team Planning & Setlist Builder

Months 3-5 • 10-12 weeks

Drag-and-drop setlist creation with part assignments. Enable worship leaders to plan services and coordinate their team within Psallo.

70% Feature Adoption 4.2 Seats/Account Full Team

Analytics Foundation

Month 2 • 4 weeks

Implement modern analytics stack with event tracking, funnel analysis, and cohort retention. Foundation for all future decisions.

100% Event Coverage 1 BE Engineer

Native Mobile Apps

Months 7-11 • 4-5 months

iOS & Android apps with offline access, push notifications, and optimized video playback. Critical for backstage and rehearsal use.

40% Migrate to App +35% Session Length 2 Mobile Engineers

Rehearsal & Practice Tools

Months 7-10 • 3-4 months

Multi-track playback, practice assignments, virtual rehearsal with async video. Bridge individual practice to Sunday performance.

60% Team Adoption +15% Retention 2 BE, 1 FE

Integration Platform

Months 9-11 • 3 months

Planning Center integration, public API beta, and Zapier. Unlock enterprise customers and reduce friction.

20% Connect API -10% Churn 2 BE Engineers

Creator Marketplace

Months 12-24 • 12 months phased

Platform for churches and worship leaders to publish content. Creates network effects and scales beyond TWI production capacity.

100 Active Creators $500K Revenue Share 4 Engineers + PM

Enterprise Suite

Months 14-22 • 8-10 months

White-labeling, SSO, custom content channels, dedicated success management. Become the standard for denominations and large churches.

10 Enterprise Deals $50K+ ACV Each 3 BE, 1 FE, PM

Solo Learners

71%
Accounts 5,000
Seats 1 per account
LTV $500
Target Churn 5% monthly
Key Need Personal development
Top Opportunity Viral sharing

Small Teams

14%
Accounts 1,000
Seats 2-5 per account
LTV $2,000
Target Churn 3% monthly
Key Need Team coordination
Top Opportunity Setlist builder

Medium Churches

6%
Accounts 400
Seats 6-10 per account
LTV $5,000
Target Churn 2% monthly
Key Need Multi-team management
Top Opportunity Admin dashboard

Enterprise

1.2%
Accounts 80
Seats 11+ per account
LTV $10,000+
Target Churn <1% monthly
Key Need White-label & SSO
Top Opportunity $50K+ contracts

Competitive Landscape

Feature Psallo Planning Center YouTube/Free PraiseCharts
Video Tutorials ✓ Comprehensive ✗ None ~ Fragmented ~ Limited
Team Collaboration ~ Roadmap Focus ✓ Scheduling Only ✗ None ✗ None
Spiritual Formation ✓ Heart Training ✗ None ~ Varies ✗ None
Chord Charts ✓ Transposable ✗ None ~ Static ✓ Yes
Multi-Instrument ✓ 5+ Instruments ✗ None ~ Varies ~ Limited

Our Competitive Moat

Unique Value: Only platform combining discipleship content (Heart Training) + comprehensive multi-instrument tutorials + team collaboration tools. Competitors excel in one area but don't address the full worship team workflow.

North Star Metric

Weekly Active Teams

Team accounts (2+ seats) with at least one collaborative action per week

400
Month 6 Target
800
Month 12 Target
2,000
Month 24 Target

Supporting Metrics Dashboard

New Signups
1,000
per week
↑ Month 12 Target
Trial-to-Paid
20%
within 30 days
↑ +15% improvement
D7 Retention
60%
return within 7 days
↑ Target metric
Weekly Active
40%
of paid users
↑ +15% from baseline
Mobile Usage
60%
of active users
↑ Month 12 target
LTV:CAC Ratio
3:1
minimum target
↑ Healthy SaaS
Expansion Revenue
30%
from existing accounts
↑ Seat expansion
Viral Coefficient
0.3
referrals per user
↑ Month 12 target