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Customer Segment Analysis

7,000 total accounts across 4 distinct segments

Solo Learners
71%
Accounts
5,000
Seats
1
LTV
$500
Churn Target
5%
Solo worship leaders, volunteers, seminary students, and small church lay leaders focused on personal skill development and spiritual formation.
🎯 Viral Sharing Features 📱 Mobile-First Experience 🎓 Personalized Learning Paths 👥 Community Forums
Small Teams
14%
Accounts
1,000
Seats
2-5
LTV
$2,000
Churn Target
3%
Small church worship teams with a leader and 2-4 musicians who need coordination tools and consistent preparation methods.
📋 Setlist Builder 🎼 Part Assignments 💬 Team Messaging 📊 Progress Tracking
Medium Churches
6%
Accounts
400
Seats
6-10
LTV
$5,000
Churn Target
2%
Churches with multiple services/venues requiring multi-team management, standardization, and administrative visibility.
📈 Admin Dashboard 📅 Service Templates 📊 Usage Analytics 🔗 Scheduling Integration
Enterprise
1.2%
Accounts
80
Seats
11+
LTV
$10K+
Churn Target
<1%
Megachurches, multi-campus networks, and denominational organizations requiring white-label solutions and custom integrations.
🏢 White-Label 🔐 SSO/SAML 🎨 Custom Content 🔌 API Access

Total Addressable Market

Current customer base represents just 2.5% of the 280,000 US churches with organized worship teams. Significant room for growth across all segments.

7,000
Current Accounts
280K
Target Churches
1.5M+
Worship Team Members
2.5%
Market Penetration

Natural Expansion Path: 1-Seat → Enterprise

Stage 1
Individual Learns
Solo user discovers Psallo, learns songs for their church
Stage 2
Team Invited
Shares setlist with team, 2-5 members join to collaborate
Stage 3
Multi-Service
Church adds more services, grows to 6-10 seats with admin needs
Stage 4
Enterprise
Multi-campus expansion, custom branding, 11+ seats

Key Growth Lever: Enable viral team expansion by letting 1-seat users invite teammates to collaborate on setlists. Natural progression increases LTV from $500 → $10,000+